Experts at established destination spas (communally referred to as wellness resorts or wellness retreats) are skeptical that traditional hotel management companies have the knowledge and expertise to do this. And therapists may lack the business acumen, while hospitality and finance professionals may lack the essence of wellness empathy.
For a decade or more, various wellness software options in the industry have matured to provide a robust and reliable set of tools to make spas more profitable. Following general market advances, the use of wellness software allows broader access to important data, enabling wellness centers to improve customer service, increase revenue and minimize upfront investment.
One of the biggest emphases in wellness management is the increased focus on personalization. Finding ways to tailor the services of a spa, whether in a simple form such as greeting repeat customers by name or tracking their preferences for treatments, can help your customers receive a better experience while in your care.
Customer service, problem-solving, and interpersonal skills are essential to them as they interact with customers, staff, salespeople, and the public daily. The wellness industry is an economic sector that monitors performance to ensure that sales and profit targets are met. Software tools have been available for more than a decade to help directors manage and improve their operations.
Knowing the advantages and disadvantages of having a spa complex and offering a variety of services is the key to choosing which company suits your needs. You need to create a pampering experience, stay profitable and keep your doors open. The relaxed atmosphere and the number of services that customers expect from a spa complex can put a lot of pressure on the owner.
By providing data on interactions between the thermal spa and the communication of guests, including email, telephone, fax, website, and personal visit data, you can analyze historical data and identify trends. Identify customers who have not visited your spa in the last six months and create an email or direct mail campaign with incentives such as half-price treatment for appointments.
Using a CRM to organize customer information to personalize an email or postcard with customers who have not visited your spa in the last six months may provide you with the opportunity to mention new services that you have introduced since your last visits.
Installing cure reservation profiles on the program management system is important as it helps to reduce lost revenue, as shown below. The exchange of profiles between spa systems and program management systems reduces the time associated with profiles by duplicating and re-entering data and providing customers with a single itinerary. They offer a spa management system that works more than just as a spa.
Let’s face it, your customer is expecting that your spa will be able to “take them away” during their brief respite with you.
In the hopes of receiving calming, soothing, and healing treatments from professionals who offer peaceful surroundings and outstanding services, people will continue to book appointments at spas. Whether for a couple’s relaxation day, mother and daughter day, or friend’s day, their time at your spa should be a memorable and beneficial time well-spent experience at your spa.
And as it is the responsibility of a qualified spa management company to help you rise to the occasion toward going above and beyond for your customers, you might want to look at all they can do for your spa and your increased profitability.
The spa and wellness connection is obvious, and business is still booming. Right now, might be the time to take advantage of all that spa management services will be able to add to your existing hotel or independent spa. Don’t get left in the past – upgrade to the more modern, professional, and sleek styles, brands, and business integrations systems available.
If your hotel or standalone spa is not positioned where it should be, it’s time to become a competitive member within the multi-million-dollar spa and wellness industry by contacting a qualified and professional spa management services company, today.